Best for
Girlfriends, wives, moms, daughters, sisters, best friends, bridesmaids, and thoughtful just-because gifts.
Gifts for her
For-her traffic is broad. The page needs to collapse choice quickly: type her name, preview the bottle, buy the personalized fragrance.
Her name on the bottle
Girlfriends, wives, moms, daughters, sisters, best friends, bridesmaids, and thoughtful just-because gifts.
The easiest personalized gift for her: one beautiful bottle, her name in gold.
Start with her name so the landing page moves immediately from browsing to ownership.