Specificity
A name removes ambiguity. The recipient does not need to infer who the gift was meant for or why it was selected.
Gift psychology
Why a name makes a gift feel more special
A name changes how a gift is read. It signals that the object was chosen for one person, and that specificity can make even a familiar product category feel emotionally sharper.
Memory
Personalized objects are easier to keep because they carry a visible reminder of the person and moment.
Commerce
For Mon Fragrance, the name is not a separate product. It is personalization metadata on one configurable WooCommerce product.